Design refresh for the Clearing 2022 creative. The target market is prospective UG students and their influencers (parents/friends/carers) who are looking to secure a university place for September 2022 through Clearing. Clearing is a time of uncertainty for many – we want to dispel the view that Clearing is stressful.
Message
Make HW Clearing stand out in a very crowded market place.
Design Requirement
Provide a creative concept, that updates the ‘BE CLEARING READY’ design that has been used for the past three years. The creative concept should work across digital and non-digital media channels, as well as across the campaign Clearing page. An inspiring, eyecatching design concept, that should make Heriot-Watt stand out in crowd.
