Heriot-Watt was a key partner for the Dubai Expo 2020 which took place from October 2021 – March 2022.
The Expo hosted over 190 countries including the UK’s major trade and political partners and provided a global platform to showcase British innovation.
The overarching theme for Expo 2020 Dubai was ‘Connecting Minds, Creating the Future’ – recognising that today’s challenges are far too complex to be solved in isolation.
The Skills Conference allowed Heriot-Watt to showcase its world-leading research, industry partnerships and excellence in learning and teaching. The Skills Conference encompassed the following themes:
Future of Work
Future of Learning
Partnership Models in Practice
Global Mobility and Inclusion in a Post-Covid World
How to Learn for Success.
Solution
An identifying graphic that symbolised Heriot-Watt’s global connectivity and innovation across six themes as outlined in the brief. The final graphic illustrated the themes in colour ways, this in turn translated across digital platforms, event display and print.
