In developing the environment branding, externally and internally, I worked closely with Michael Laird Architects along with the building project team at Heriot-Watt University.
With full access to the plans and regular updates on the build, this proved invaluable in creating a joined up creative approach from the start of the project.
The National Robotarium brand pattern is replicated throughout the building on glass manifestations, signage and feature walls. There is a continuous flow of scale and the positioning is carefully executed throughout.
The manifestation artwork was created individually for each glass section with meticulous detail to the dimensions of each section. Having the correct building plans and multiple site visits ensured a seamless flow of the brand pattern throughout the building.
The branding details I committed my time to have been hailed “a triumph”. I’m so proud to see elements of it coming through as backdrops to news articles both televised and as published news imagery.
