I was asked to design this logo for Friends of Albion Millennium Green.
The brief was simple in that I was supplied pictures and a rough sketch. I have visited the green once while walking my sisters dog but somehow, combined with the supplied images, I was able to create a logo that reflected this area of tranquility in Lewisham, London.
Adding text to the form and looking at its branding qualities. I chose Gill Sans for its London connection.
London Underground celebrates 150 years, but 2013 also marks the centennial of its iconic typeface, first commissioned in 1913. Edward Johnston, a British calligrapher and lettering artist, was asked to create a typeface with “bold simplicity” that was truly modern yet rooted in tradition. Johnston’s design, completed in 1916, combined classical Roman proportions with humanist warmth. This mix of qualities, driven by Johnston’s approach to the written letterform, also influenced his student Eric Gill, who assisted with the design of the Underground typeface and developed some of its ideas in his own Gill Sans in the following decade.